Izikhothane youth sub-culture
designer outfits all in the name of bragging
Izikhothane leading labels such asDMD, Carvela, Sfazo, Nike,Versace, RM,etc has gained popularity around SA townships. As a Public Relations student I think it is because of the good branding and marketing that has made these labels favored among other clothing labels. The quality and kasi style of these labels works on their advantage to reach out to the broader market even in townships,but i don't think all these luxury labels are worth it for youth to be demanding and abusing their parents money to entertain this crazy culture. these labels have created for themselves a brand preferences and brand loyalty within townships which is good business because these brands are being purchased and becoming popular but do these label companies know the impacts their designer clothes are causing in the townships or do they even care? not only are these youth getting their parents in debt but they are also threatening them with suicide if their wants are not granted.these kids have gone wild all because of peer pressure,desire and obsession for labels.