Friday, 23 August 2013

The power and influence of Media in the Townships

like it or not celebrities are influencing youth clothing choices
It's funny how  most youth wants to become some sort of a celebrities, this gives the media to use international and local celebrities to influence the public especially the youth. Let's focus specifically on how SA top celebrities influence the minds of youth in townships regarding behavior,attitudes,clothing,and status. Township youth emulate celebrity idols such as ,dj sbuBonang MathebaUyanda MbuliKenny Kunene just to list a few, these celebrities are setting fashion trends,highlighting the latest brand clothes,and determining what looks are normal. Youth in townships such as Izikhothane adapt behaviors,attitudes,and fashion trends from celebrities such as Kenny Kunene(the sushi king). these youth judge themselves and others to determine whether they are or not the ideal image.

Today's youth allow themselves to follow celebrity trends because of their quest for self affirmation and self discovery. This is one of the reason why the media direct celebrity trends towards youth because of their vulnerability and desires to ''fit in''. Mass media such as television,movies,magazines,music videos,and social networks are some of the many ways today's young adults are being influenced.

The sushi king and the Queen of bling,izikhothane role models
Kenny Kunene well known as the sushi king and Kanyi Mbau known as the queen of bling have greater influence on izikhothane lifestyle. Township youth want to be like these two celebrities,wearing expensive designer clothes and swimming in money. Kenny Kunene said that he does not see any problem in Izikhothane,"as long as one works hard to afford the lifestyle it is cool with me" he said.

Top 5 SA fashion influential celebrities

Dj sbu
Kenny K
Uyanda Mbuli

Bonang Matheba
Kanyi Mbau